Explaining How SEO Works

06/17/2010 03:02

Search engine optimization, more popularly known today as SEO, is the process of making use of certain marketing strategies by generating further traffic to the website or Internet-based property. In order to naturally rank in today’s most used search engines, websites or any website property needs to use certain keywords.

Statistical date has proven that the higher a certain website is able to rank in the search results generated by a particular search engine, the more likely the individuals involved will be clicking the links within the website.

Also, many are pretty much into the SEO industry nowadays. They become search engine optimizers as they act as consultants in managing and facilitating the development as well as the actual completion of SEO-related projects for their corresponding clients. They can conduct projects in-house for their employers as well. Their services are mainly associated with SEO purposes. They can decide whether to provide their SEO services strictly for search engine optimization, or as part of a particular package that also involves other styles of marketing.

The reason why SEO was created in the first place was to improve the search ranking results of certain websites. Furthermore, right at the core of SEO are two general methods that may be utilized for optimizing the websites that are involved, namely, on-site, as well as off-site optimization.

On-site optimization makes use of specific techniques that have been readily focused directly on the involved website. On the other hand, off-site optimization utilizes particular aspects that may pose huge effects on the websites that are actually not directly connected to the main website.

Search engines are made able of improving the rankings of today’s websites because of what is called today as an “algorithm”. Each and every search engine has an algorithm right at the core of their very existence. This algorithm is responsible for managing the different operations that a certain search engine is tasked to do.

Despite the fact that the existence of the algorithm makes SEO sound so much easier, it is still actually a relatively challenging feat. What makes it much of a challenge is the fact that each algorithm has been particularly designed to respond to a search engine of its own. This means that each and every algorithm is unique and ranks the sites using different criteria or levels of importance.

This is the reason why search engines are highly protective of their corresponding algorithms, which further means that all of the operations associated with the core algorithms are always tightly guarded. To prevent anyone from being able to specifically determine the exact factors or criteria used for determining the search results rankings, the algorithms are changed or modified from time to time.